_Lethal guest edit Urgent Genius

We’ve been invited to guest edit Urgent Genius, a showcase for topical creativity. We’ll be posting a selection of interesting, thought-provoking and downright irreverent genius throughout November. Watch this space

_Amazing PR

Amazing PR produce creative and innovative press campaigns for festivals, media outlets and fashion brands. They commissioned Lethal to create a highly visual and non-nonsense website to showcase their impressive credentials. Based on a comic book style, a homepage slideshow of full-screen keywords greets site visitors on arrival, followed by stripped down bullet-pointed content throughout the site.

Visit the site here

_A Girl Called ’030′

Working in conjunction with Cannonball PR and Stray Cat Records, we hatched a launch strategy for Danish surf rock band The Good The Bad’s latest single and video release.

Simply named ’030, the release was centred around the groundbreaking video directed by Jeppe Kolstrup. We decided on launching a teaser campaign via an unbranded standalone website (www.agirlcalled030.com) which built a groundswell of interest ahead of the full video release. Within one month of the full video going live, ’030′ took the blogosphere by storm, gaining over 1 million views and widespread worldwide coverage including tweets by Dave Navarro and Tommy Lee:

The unbranded teaser site (above)

The full reveal(above)



’030′ by The Good The Bad. Directed by Jeppe Kolstrup (NSFW)

Exclusively hosted on NME.com

An example of teaser coverage (simonbolz.com)

_British Music at SXSW 2010

SXSW is the largest music festival in the world, with more than 2,000 performers playing in over 90 venues around downtown Austin over four days every March.

Established in 1987, it established 700 registrants in its first year. In 2010, there were over 12000 domestic and international registrants. Approaching its 25th anniversary year, SXSW is now firmly considered the ultimate go-to event on the global music industry calendar.

The British Music trade partners ((AIM, BPI, PPL, PRS & UKTI) have long recognised the significance of SXSW and its potential to provide a unique springboard for ready-to-export British artists. Amy Winehouse, Arctic Monkeys and Bloc Party all launched their assaults on the US market from Austin – and never looked back.

But with increasing numbers of artists from Australia to Colombia to Japan to Sweden all clamouring to get noticed, British Music has to work harder every year to avoid the clutter.

Lethal have been appointed to help do just that since 2003.


Monocle’s ‘British Music at SXSW’ documentary (above)









We create and oversee all campaign artwork, including the British Music at SXSW identity, official Brochure, Badges, Flyers, T-shirts, Flags, Passes and wristbands, Press adverts, CD and vinyl samplers, Screenprinted limited edition posters, exterior of the British Music Embassy venue, Exhibition and tradeshow stand, Animated stage visuals, Banners and backdrops, Venue signage, Social Networking, Official website (britishmusic.biz) and more.

Lethal are currently working on SXSW 2011.


Band of Skulls 2010 Showcase at the British Music Embassy (above)