_A Girl Called ’030′

Working in conjunction with Cannonball PR and Stray Cat Records, we hatched a launch strategy for Danish surf rock band The Good The Bad’s latest single and video release.

Simply named ’030, the release was centred around the groundbreaking video directed by Jeppe Kolstrup. We decided on launching a teaser campaign via an unbranded standalone website (www.agirlcalled030.com) which built a groundswell of interest ahead of the full video release. Within one month of the full video going live, ’030′ took the blogosphere by storm, gaining over 1 million views and widespread worldwide coverage including tweets by Dave Navarro and Tommy Lee: