_Nokia x Elle

Lethal were asked to design a T-shirt and style guide booklet as part of a ‘Search For The Next Style Correspondent presented by Nokia & Elle‘ promo pack. The promotion for Nokia’s new pink N8 mobile phone coincided with New York fashion week and the packs were given to 20 budding fashion reporters at the event.

_Haye Vs Klitschko in 3 Rounds

Hot off the press, here’s our latest work in conjunction with 1000 Heads. Haye Vs Klitschko according to buzz before, during and after the fight. And not a broken toe in sight.

View the full size graphic here

_Nokia World

Working with word-of-mouth agency 1000 Heads, we developed an ‘on the ground’ pack for attendees at the Nokia World conference at London’s Excel Centre including a t-shirt, VIP pass, tote bag and info pack. We also created a virtual attendee alternative for key bloggers, aimed at helping Nokia afficonados, fans and journalists worldwide to feel part of the action and the key announcements of the weekend. 3D glasses were also included in the Virtual Attendee pack for exclusive 3D broadcasts. Here’s some feedback from the Virtual Attendees:

esphoneblog.com
mypocketos.com
jaypeeonline.net
palmdiscovery.com

_Meeting Joe Strummer

Customised guitar for ‘Meeting Joe Strummer’, a forthcoming documentary by Alan Miles and starring those who met and played with The Clash frontman, including Tom Morello, Wayne Kramer and Billy Bragg (due for release end of 2010).

Alan Miles with Chris Shiflett of Foo Fighters (Los Angeles, May 2010)



Tom Morello of Rage Against The Machine (Los Angeles, May 2010)



Ellen Hodges plays ‘Straight To Hell’ in a session for the film.

_British Music at SXSW 2010

SXSW is the largest music festival in the world, with more than 2,000 performers playing in over 90 venues around downtown Austin over four days every March.

Established in 1987, it established 700 registrants in its first year. In 2010, there were over 12000 domestic and international registrants. Approaching its 25th anniversary year, SXSW is now firmly considered the ultimate go-to event on the global music industry calendar.

The British Music trade partners ((AIM, BPI, PPL, PRS & UKTI) have long recognised the significance of SXSW and its potential to provide a unique springboard for ready-to-export British artists. Amy Winehouse, Arctic Monkeys and Bloc Party all launched their assaults on the US market from Austin – and never looked back.

But with increasing numbers of artists from Australia to Colombia to Japan to Sweden all clamouring to get noticed, British Music has to work harder every year to avoid the clutter.

Lethal have been appointed to help do just that since 2003.


Monocle’s ‘British Music at SXSW’ documentary (above)









We create and oversee all campaign artwork, including the British Music at SXSW identity, official Brochure, Badges, Flyers, T-shirts, Flags, Passes and wristbands, Press adverts, CD and vinyl samplers, Screenprinted limited edition posters, exterior of the British Music Embassy venue, Exhibition and tradeshow stand, Animated stage visuals, Banners and backdrops, Venue signage, Social Networking, Official website (britishmusic.biz) and more.

Lethal are currently working on SXSW 2011.


Band of Skulls 2010 Showcase at the British Music Embassy (above)

_British Music at Popkomm 08

Creative campaign for British Music at Popkomm music trade show, Berlin.

_Kill Bill – Volume I and II

To support the main Kill Bill (Volume I and II) feature film launch activity, we designed these various sub-brands to appear on steward uniforms at the UK premieres, merchandise, press packs, giveaway items and online promotions.