_British Music at Midem 2011

Fresh off the press, some copies of the new British Music at Midem 2011 brochure have just landed at Lethal HQ and they’re looking very nice indeed. Thanks to Lithotek for delivering the goods once again. You can download the complete brochure here.

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- Brochures
- Online
- print

Posted by LETHAL

_‘Liberating Creativity’ manifesto

Brochure and launch invite for Feargal Sharkey’s ‘Liberating Creativity’ report. This is the first time ever that the commercial music industry has come together to unite behind a vision for the future. By 2020, it is UK Music’s ambition to take on North America as the biggest music-producing country in the world. Read the full story and download the report here.

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- Brochures

Posted by LETHAL

_British Music at SXSW 2010

SXSW is the largest music festival in the world, with more than 2,000 performers playing in over 90 venues around downtown Austin over four days every March.

Established in 1987, it established 700 registrants in its first year. In 2010, there were over 12000 domestic and international registrants. Approaching its 25th anniversary year, SXSW is now firmly considered the ultimate go-to event on the global music industry calendar.

The British Music trade partners ((AIM, BPI, PPL, PRS & UKTI) have long recognised the significance of SXSW and its potential to provide a unique springboard for ready-to-export British artists. Amy Winehouse, Arctic Monkeys and Bloc Party all launched their assaults on the US market from Austin – and never looked back.

But with increasing numbers of artists from Australia to Colombia to Japan to Sweden all clamouring to get noticed, British Music has to work harder every year to avoid the clutter.

Lethal have been appointed to help do just that since 2003.

Monocle’s ‘British Music at SXSW’ documentary (above)

We create and oversee all campaign artwork, including the British Music at SXSW identity, official Brochure, Badges, Flyers, T-shirts, Flags, Passes and wristbands, Press adverts, CD and vinyl samplers, Screenprinted limited edition posters, exterior of the British Music Embassy venue, Exhibition and tradeshow stand, Animated stage visuals, Banners and backdrops, Venue signage, Social Networking, Official website (britishmusic.biz) and more.

Lethal are currently working on SXSW 2011.

Band of Skulls 2010 Showcase at the British Music Embassy (above)