_NME Awards 2011

NME has appointed Lethal to design and art direct the core identity and supporting campaign for the Shockwaves NME Awards 2011.

Taking place at O2 Academy Brixton on 23rd February, the brief was to move away from the stereotypical rock n’ roll look attributed to the NME, and to create a look and feel more in line with the new look magazine. Based on graphic equalizers, we opted for a simple modular design that better rep-resented the broad range of music championed by today’s NME and thus could be adapted to incorporate the Awards, Shows,Tour and Big Gig elements that make up the full campaign.

Out full creative guidelines have now been rolled out to Reality (Set design and event production), Hello Charlie (Audio visual production) and Remedy (TV production) and NME’s inhouse creative department to extend the brand across all platforms.