_NME Awards 2011

NME has appointed Lethal to design and art direct the core identity and supporting campaign for the Shockwaves NME Awards 2011.

Taking place at O2 Academy Brixton on 23rd February, the brief was to move away from the stereotypical rock n’ roll look attributed to the NME, and to create a look and feel more in line with the new look magazine. Based on graphic equalizers, we opted for a simple modular design that better rep-resented the broad range of music championed by today’s NME and thus could be adapted to incorporate the Awards, Shows,Tour and Big Gig elements that make up the full campaign.

Out full creative guidelines have now been rolled out to Reality (Set design and event production), Hello Charlie (Audio visual production) and Remedy (TV production) and NME’s inhouse creative department to extend the brand across all platforms.



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Posted by LETHAL

_Alleycat Bar & Club

The recently opened Alleycat bar at 4 Denmark Street, London recently approached us to rename, create and roll out their new identity. Located in the basement of the old Regent Sound Studios (where The Rolling Stones recorded their debut album), we opted for a strong typographic approach that paid homage to its location on Tin Pan Alley and rich musical history.

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Posted by LETHAL