_Lethal guest edit Urgent Genius

We’ve been invited to guest edit Urgent Genius, a showcase for topical creativity. We’ll be posting a selection of interesting, thought-provoking and downright irreverent genius throughout November. Watch this space

_TAG Strategic

TAG Strategic recently approached us to update their branding, which they felt needed to communicate more clearly what they do and how they do it. We developed a more-personable, ‘friendly’ identity for the LA-based business strategy agency, which we applied to various online and offline elements. We’re now working on re-designing and developing their website.

_Nokia x Elle

Lethal were asked to design a T-shirt and style guide booklet as part of a ‘Search For The Next Style Correspondent presented by Nokia & Elle‘ promo pack. The promotion for Nokia’s new pink N8 mobile phone coincided with New York fashion week and the packs were given to 20 budding fashion reporters at the event.

_Lethal presents Nolympics 2012!

So it’s 1 year to go until the Olympics and as steadfast lifelong Londoners, we at Lethal are not at all bitter about missing out in the recent ticket lottery. Not one bit.

Ok, maybe a little. In amongst the myriad of commemorative stamps, coins, toilet roll and other merchandised tat released today, maybe it’s just enough to spur us on to create a fairer ballot of our own, where the participating majority achieve a fairer result! Now wouldn’t that be something?

If you’ve suffered a familiar fate whereby you’re looking forward to watching next years once-in-a-lifetime Olympics on home soil on the TV like us, all we ask of you, the people, is to vote for a graphic below which might best represent your thoughts regarding this beautifully ironic scenario…






_NOLYMPICS #1 – KEEP OUT!











_NOLYMPICS #2 – ON THE BLINK











_NOLYMPICS #3 – NO TICKET











_NOLYMPICS #4 – TIDY











_NOLYMPICS #5 – LOSER

_Deadly Viper Photo Squad

We’ve just created this logo for our friends at Click & Dagger in Seattle, WA. The Deadly Viper Photo Squad are a group of Seattle-based ‘elite concert photographers’ who shoot for various print & online magazines, including SPIN & Rolling Stone.

_Haye Vs Klitschko in 3 Rounds

Hot off the press, here’s our latest work in conjunction with 1000 Heads. Haye Vs Klitschko according to buzz before, during and after the fight. And not a broken toe in sight.

View the full size graphic here

_London Feis

London Feis takes place in the London’s Finsbury Park on Saturday 18th and 19th June 2011. The festival celebrates 21 years of the best Irish and International music, continuing the legacy of  the previous 14 Fleadh festivals at Finsbury Park, which was a staple on the London music calendar from 1990 until 2004. Continuing on from where the Fleadh left off, London Feis steps in with a fresh outlook: Irish in flavour, international in reach.

To reflect this new offering, we were tasked with developing a new identity that captures the essence of Feis (which means large cultural festival in Gaelic). Working with illustrator Hana Tesarova, we created the logo from hand drawn custom letterforms, incorporating an iconic harp. Supporting imagery fuses celtic iconography with jack plugs and stage cables. We’re now working on the official London Feis website and other various promotional elements

London Feis debuts in June with Bob Dylan and Van Morrison just announced as headliners.

_Nokia C7 Social Challenge

Working with word of mouth agency 1000 Heads and The Aluminium Case Company, we have just produced these ‘winner’s packs’ for Nokia’s C7 Social Challenge competition. Five social networking Nokia fans from different countries (including Venezuela & The Philippines) each won £10,000 to throw a Nokia party in their home town and one of these smart, high-quality cases containing a Nokia C7 phone with their name laser engraved on the back and a ‘guide to throwing your own Nokia party’ booklet. We’re already busy working on some more cases for another Nokia competition – watch this space for photos…

_British Music at Midem 2011

Fresh off the press, some copies of the new British Music at Midem 2011 brochure have just landed at Lethal HQ and they’re looking very nice indeed. Thanks to Lithotek for delivering the goods once again. You can download the complete brochure here.

_NME Awards 2011

NME has appointed Lethal to design and art direct the core identity and supporting campaign for the Shockwaves NME Awards 2011.

Taking place at O2 Academy Brixton on 23rd February, the brief was to move away from the stereotypical rock n’ roll look attributed to the NME, and to create a look and feel more in line with the new look magazine. Based on graphic equalizers, we opted for a simple modular design that better rep-resented the broad range of music championed by today’s NME and thus could be adapted to incorporate the Awards, Shows,Tour and Big Gig elements that make up the full campaign.

Out full creative guidelines have now been rolled out to Reality (Set design and event production), Hello Charlie (Audio visual production) and Remedy (TV production) and NME’s inhouse creative department to extend the brand across all platforms.